Artificial Grooves

Artificial Grooves produces original music, concepts, visuals, and creative experiments designed to move people and push creative boundaries.

At the center of the platform is Briss Dunbaar — the music identity of creator and entrepreneur Mathieu Brice (MB). Long before Artificial Grooves was launched, Briss Dunbaar was known as a drummer, musician, and songwriter, performing and releasing original music rooted in rhythm, storytelling, and live performance.

Today, as executive producer and creative director of BD Records, Briss Dunbaar leads the development of releases across multiple divisions, including Afrobeats, street music, pop, funk, manga-inspired music, and cross-genre collaborations.

Artificial Grooves serves as both a catalog and a creative laboratory. It is where ideas become songs, where experiments become releases, and where technology is used to expand — not replace — the creative process.

Through a blend of human creativity, modern production tools, and AI-assisted workflows, Artificial Grooves explores new ways to create, distribute, and experience music while remaining grounded in the fundamentals of songwriting, musicianship, and artistic expression.

Whether it's a hook, a beat, a full song, or an entirely new concept, every release is built around one goal: creating music that connects.