About
Artificial Grooves
The creative technology and production platform behind the growing catalog of BD Records.
Built to create. Built to understand.
A creative music platform
Artificial Grooves is where music, technology, and communication intersect. We produce original music, develop creative concepts, experiment with emerging technologies, and analyze the narratives that shape modern culture.
At the center of the platform is Briss Dunbaar — the artistic identity of creator and entrepreneur Mathieu Brice (MB). Long before Artificial Grooves was established, Briss Dunbaar built a foundation as a drummer, musician, songwriter, and performer, creating music rooted in rhythm, storytelling, and live musicianship.
Today, as Executive Producer and Creative Director of BD Records, Briss Dunbaar leads releases spanning Afrobeats, street music, pop, funk, manga-inspired music, and cross-genre collaborations.
A creative laboratory
Artificial Grooves is more than a music catalog. It is a creative laboratory where ideas become songs, experiments become releases, and technology expands — rather than replaces — the creative process.
By combining human creativity, modern production techniques, and AI-assisted workflows, we explore new ways to create, distribute, analyze, and experience music while remaining grounded in musicianship, songwriting, and artistic expression.
Editorial
Music Narrative Review™
Artificial Grooves is also home to Music Narrative Review™ — our editorial initiative that explores the communication patterns found in modern music.
Rather than reviewing artistic quality, we examine lyrical narratives, recurring themes, and audience interpretation through a structured communication lens. Every review is designed to encourage thoughtful discussion around storytelling, culture, and the messages audiences may reasonably take away from a song.
We don't tell people what to think. We provide a framework for understanding what the music communicates.
What we do
Original Music
Songs, beats, hooks, and original releases.
Creative Concepts
Visual storytelling, experimental projects, and new creative formats.
Music Narrative Review™
Editorial analysis of lyrics, themes, and communication patterns.
Creative Technology
AI-assisted workflows and production tools that support the creative process.
Global Reach
Creating from Toronto for audiences around the world.
People
Briss Dunbaar
Music Artist · Drummer · Executive Producer · Founder, BD Records
Briss Dunbaar is the artistic identity of Mathieu Brice — a musician, songwriter, drummer, and executive producer focused on creating music that blends rhythm, storytelling, and innovation.
Mathieu Brice (MB)
Founder, BD Records · Founder, Mister Brice™
Mathieu Brice is an entrepreneur, creative technologist, and systems designer building platforms at the intersection of culture, communication, and technology. Artificial Grooves is one expression of a broader ecosystem of ventures dedicated to creating original intellectual property and advancing new ideas.
Explore the broader ecosystem at MisterBrice.caFrom Toronto to the world
Creating music. Exploring narratives. Building the future of creative technology.